Stop Paying £80 Per Lead.
Start Getting Them for £3.
Join the community of tradesmen who've ditched Checkatrade, MyBuilder, and every other lead platform — and are generating their own customers with AI + Facebook Ads.
No contract. No minimum term. Cancel in 2 clicks.
Why tradesmen trust Dean's system
using the same system
over 10 years
on Dean's own agency
for growth & advertising
exact same system
Sound familiar?
The Lead Platform Trap Is
Costing You a Fortune
You're paying £60–£80 per lead — and you're competing with 4 other tradesmen for the same job
Half the leads don't even answer the phone, or they already hired someone else
You're locked into a subscription whether you get work or not
You have zero control — if they raise prices or change the algorithm, you're stuck
You're building someone else's business, not yours
The average tradesman spends £400–£800/month on lead platforms.
For that same money, you could own your pipeline completely.
Why I built this
“I Used to Pay
£80 a Lead.”
That's not a joke. That's what I was handing over to Checkatrade every time my phone rang — leads going to me and all my competitors at the same time. Jobs I sometimes didn't even win.
I run a web design agency for tradesmen. I got my own lead cost down from $90 to $12 using this exact same system — a method that uses AI to force Meta to drive you high-quality leads at a fraction of what anyone else is paying.
I won Shopify awards for scaling a store from zero to almost half a million pounds in ten months using this same advertising approach. US clients pay me thousands for it. I'm giving it to tradesmen for £97/month.
“I've checked your competitors in the Facebook Ad Library. They are not doing this system. The ones who learn it first will own their market.”
— Dean Keating, Tradesmen Leads
Real numbers. Real campaigns.
This Is What The Ads
Actually Cost
These are live campaign screenshots — not cherry-picked one-offs. Consistent results across multiple accounts.
Lead Gen campaign — £6.91/lead
Optimised campaign — £3.02/lead
Recent wins from the community
11 leads in 3 days at £4.20 each — first campaign ever
Mike P. — Plumber, Manchester
Cut lead cost from £74 to £5.80. Same area, same trade.
Carl R. — Roofer, Sheffield
34 leads in the first month. Booked out 6 weeks ahead.
Steve H. — Electrician, Birmingham
AI booked 3 jobs overnight while I was asleep. Unreal.
Dave T. — Builder, Leeds
Cancelled Checkatrade within 2 weeks. Never looking back.
Lee M. — Plasterer, Liverpool
“First week in the community I set up my first campaign. 11 leads in 3 days at £4.20 each. I was paying £80 a pop on Checkatrade. Wish I'd found this 2 years ago.”
Mike P. — Plumber, Manchester
“I was spending £600/month on Checkatrade and sharing every lead with 4 other sparks. Now I spend £200 on ads and get 3x the leads — exclusively mine. Proper game-changer.”
Steve H. — Electrician, Birmingham
“The AI follow-up system alone is worth 10x the price. It books jobs while I'm on the tools. Woke up Monday to 3 booked consultations. Done nothing.”
Dave T. — Builder, Leeds
“Sceptical at first — I'm not a tech person. But the training genuinely walks you through everything. Had my first campaign live in a day. £5.80 a lead. My competitors are still on Checkatrade.”
Carl R. — Roofer, Sheffield
“Cancelled Checkatrade after two weeks in the community. The Facebook ads are bringing in better quality leads for a fraction of the price. Should've done this years ago.”
Lee M. — Plasterer, Liverpool
“Dean shows you the actual ad account, the actual settings — nothing is hidden. Got my first lead within 48 hours of going live. £97 a month is nothing compared to what I was losing.”
Andy B. — Kitchen Fitter, Bristol
“The community is full of tradesmen doing the same thing. Everyone shares what's working. It's not just training videos, it's a proper support network.”
Gareth W. — Landscaper, Cardiff
What you get
Everything Inside
The Community
Step-by-Step Facebook Ads Training
The exact campaigns, ad copy, targeting, and budgets that generate cheap, exclusive leads for tradesmen.
AI Lead Follow-Up System
Automated AI that follows up with every lead instantly — so you never lose a job because you were on the tools.
Private Community Access
Connect with other tradesmen doing the same thing. Share wins, ask questions, get feedback on your campaigns.
Live Q&A Sessions
Regular calls where you can get your campaigns reviewed and your questions answered directly.
Done-For-You Templates
Ad copy templates, landing page scripts, and AI automation workflows — ready to plug in and run.
Ongoing Updates
Facebook Ads and AI change fast. You'll always get the latest strategies that are working right now.
Side Income Training (Upgrade)
Learn how to make money when you're not on the tools — an optional upgrade for members who want an extra income stream alongside their trade.
Just to put this in perspective
US clients pay Dean thousands of pounds for this exact same system.
He charges premium rates to businesses in the US and UK to implement this for them. As a community member, you get the full system — the training, the templates, the AI setup, the support — for £97/month. That is not a typo.
Simple pricing
One Plan.
Everything Included.
- Full Facebook Ads training for tradesmen
- AI lead follow-up system & automation
- Private community access
- Monthly live Q&A calls
- Done-for-you templates & scripts
- All future updates included
- Cancel anytime — no contract, no fuss
Secure checkout. Cancel anytime.
Compare to £400–£800/month on lead platforms — with no ownership, no control, and shared leads.
Want Us to Handle It
All For You?
Some tradesmen want the results without managing campaigns themselves. If you want a fully done-for-you lead generation system — ads, AI, follow-up, the lot — we have limited availability for that too.
This is a premium service. Answer 3 quick questions to see if you qualify — no calls, no time-wasters.
Quick 3-question application. No sales call.
Common Questions
Do I need any experience with Facebook Ads?
How much do I need to spend on ads?
What trades does this work for?
What's the AI part about?
Can I really cancel anytime?
How is this different from a course?
Your Next Customer
Is 3 Days Away.
Join the community. Follow the steps. Run your first campaign this week. Most members see their first lead within 72 hours.